The Risk And Costs Of Failed Relocations
International relocations are high stakes. Up to 40% of assignments fail prematurely, and even a “successful” relocation can fall short if the expat underperforms. A typical assignment costs around $300,000, but failure can multiply those costs through lost productivity, repatriation, and disruption. Cultural friction and personal stress (including the emotional strain of relocating with family) often prevent expats from delivering their full potential.
The Business Case for Coaching Expats
Coach2Grow offers targeted executive coaching for European professionals transitioning to the U.S. workplace. We help expats adapt faster, lead more effectively, and stay resilient, so they can deliver results and thrive personally.
Benefits for the business:
- Lower risk of failed assignments and costly early returns
- Faster ramp-up for relocated employees, increasing ROI
- Improved collaboration across global teams
- Higher expat engagement, retention, and long-term contribution
Benefits for the expat:
- Faster cultural adaptation to avoid early missteps and boost impact
- More effective communication and leadership in the U.S. context
- Stronger personal balance during a demanding life transition
Why Coach2Grow Is Uniquely Positioned To Help
Coach2Grow combines real-life expat experience with professional coaching. Marcel Rietveld, founder and executive coach, moved from the Netherlands to the U.S. and has 25+ years of experience in consulting, coaching, and leading global teams. He is certified by the International Coaching Federation, the gold standard in coaching, and trained at the University of Texas at Dallas. Marcel helps expats succeed professionally and personally in high-pressure environments.
A Coaching Approach That Drives Results
This is not training. It’s personalized executive coaching grounded in real challenges, enhanced by cultural insight. We explore the expat’s leadership context, use tools like the VIA Strengths Assessment, Hofstede Cultural Profile, and coach through real business scenarios, friction points, and role play. The result is culturally aware, high-impact leadership.
Let’s Talk About Maximizing The Value Of International Relocations
Every company and relocation is unique. Let’s talk about your specific goals, so we can tailor our approach and explore where coaching can make the biggest difference. If it’s a fit, we’re happy to offer a complimentary sample session for a relocating employee.