LEAD WITH CONFIDENCE
Nurture Your Abilities Flourish in Leadership

OUR APPROACH
Executive coaching with Marcel Rietveld
OUR SERVICES
Executive Coaching
- Enhance strategic thinking for long-term success
- Balance competing priorities effectively
- Set and achieve ambitious, stretch goals
Team Leadership Coaching
For managers aiming to create high-performing teams, we empower you to:
- Transform team dynamics for peak performance
- Foster a culture of accountability and ownership
- Align team goals with organizational priorities
Expat Coaching
For European leaders and professionals navigating the American business culture, we help you to:
- Accelerate cultural adaptation and integration
- Strengthen your professional brand in the American context
- Balance professional success with personal well-being < Read More >

Driving Powerful Outcomes Through Transformational Leadership
WHO WE SERVE
Senior Leaders and Executives
Ambitious leaders juggling multiple high-stakes responsibilities who need to balance strategic thinking with day-to-day execution.
Team Leaders
Managers looking to build cohesive, high-performing teams and unlock their team’s full potential.
European Expats
European leaders and professionals navigating the American business culture, seeking to accelerate their adaptation and maximize their success.
WHAT OUR CLIENTS SAY…
"Empathetic Listening and Thought-provoking Questions"
What truly sets Marcel apart is his empathetic listening and thought-provoking questions. He has a unique way of helping you see possibilities and strengths you didn’t know you...
"From Uncertainty to Confidence"
What brought me to Marcel was a lack of confidence in both the definition of my goals and uncertainty in how to pursue them. I had a bit ...
"Transforming Mindset, Achieving Goals"
Working with Marcel in a coaching relationship has greatly improved my mindset and outlook on my professional goals and career. With Marcel's support and guidance, I’ve made...
"Clarity, Confidence, Results"
Marcel is a straightforward and honest coach who offers invaluable guidance through clear, direct feedback and support in setting realistic goals. His honesty builds trust, creating a foundation for ...
"Strategic Growth Through Coaching"
Working with Marcel has been a truly transformative experience. His coaching has significantly enhanced my critical thinking and ability to reflect on my actions. Thanks to Marcel’s guidance...
"Tangible outcomes, positive influence on growth"
Marcel’s coaching has made a positive impact on my work by helping me gain clarity on my goals, navigate challenges with confidence, and...
"Patiently work through complex issues and blockers"
I’ve really enjoyed working with Marcel. He’s a great coach - always honest, always drives toward core issues and helps me patiently work through complex...
Helping European Professionals Thrive in the U.S
Relocating from Europe to the U.S. brings new opportunities—and new challenges. Communication styles, leadership expectations, decision-making speed, and cultural norms can all differ more than expected. Even experienced professionals may feel off balance.
I know this firsthand. I moved to the U.S. over 20 years ago and learned through experience how culture can influence leadership and collaboration. Today, I coach European expats to help them succeed faster and with less stress in their American roles.
The Coaching Approach
This isn’t training or cultural theory. It’s one-on-one coaching focused on the real situations each expat faces. Every session is tailored to their goals, challenges, and leadership context.
What we work on:
- Understanding personal leadership and communication style in a U.S. setting
- Navigating cultural dynamics without losing authenticity
- Gaining clarity and confidence in decision-making
- Maintaining personal balance while managing professional demands
This helps your expats ramp up faster, collaborate more effectively, and stay engaged—while also protecting their well-being and relationships at home.
Schedule a Conversation
I offer a free one-hour introductory session so you and your employee can experience how this coaching works and decide if it’s the right fit.
Let’s talk about how we can help your European professionals thrive in the U.S.