About US

Marcel Rietveld, founder and principal coach of Coach2Grow, brings over 30 years of consultancy and leadership experience to his coaching practice. With a background in top-tier consulting firms and currently serving as Senior Director at a global company in the finance industry based in Chicago, Marcel combines subject matter expertise with emotional intelligence.

His extensive career spans project management, team leadership, and CRM strategy across various industries. In 2023, Marcel earned a certification in professional and executive coaching from UT Dallas, enhancing his ability to support leaders striving for excellence.

Marcel’s coaching approach integrates business acumen with personal growth strategies. He helps clients clarify goals, define success, and align actions to achieve measurable results. His focus on the ripple effect of leadership demonstrates how small improvements can significantly impact entire organizations.

At Coach2Grow, Marcel serves ambitious leaders at all career stages, offering tailored programs to address unique challenges in key leadership positions. His coaching stands out for its emphasis on balancing professional success with personal well-being, driving significant returns on investment for leaders and their teams.

In 2025, Marcel became an Associate Certified Coach (ACC) through the International Coaching Federation (ICF), the leading global organization for professional coaches. Earning the ACC credential requires completing a rigorous coach training program, logging at least 100 hours of coaching experience (since the start of the training), and passing a challenging exam that tests knowledge of the ICF Core Competencies and Code of Ethics.

As an ICF-credentialed coach, Marcel adheres to the highest ethical and professional standards in coaching. His commitment to integrity and excellence ensures that all coaching conversations are 100% confidential, creating a trusted space for open conversations and growth.

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